1936 Coca Cola Print Advertisement Essay Example | Topics and Well Written Essays - 1000 words

1936 Coca Cola Print Advertisement - Essay Example This "1936 Coca Cola Print Advertisement" essay outlines the characteristics and peculiarities in the advertisement industry in the 1920's-1930. The image of this particular advertisement seems to show an opposition of the trend happening at that time. It was bold enough to create an image that women were still capable to do the things that ought to do during this time. The good point about this is that they slowly introduced safety and slowly erased fear in the majority of the women population. The concept of a male-dominated society was not taken for granted as the poster was created. An image of a male opera conductor was included to convey an equal treatment between the two genders. The male object indicates the importance of men in the slow liberation of women in the society. It provides a clear intention of making masculine concept bold and important in producing the advertisements. Looking at the totality of the printed advertisement and comparing it with the printed advertise ments of the contemporary era, it can be seen that there are more similarities in conveying information and catching attention. Both eras use colorful schemes that were important to catch the attention of persons passing by. The bright color schemes and hues were an upgrade of the old version of black and white advertisements. The incorporation of worded information is still being used to provide information to most individuals. These are primarily helpful in clarifying doubts about the message that might be drawn from the image alone.

Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 9

Strategic management - Essay Example Some of the strategies used by hospitality enterprises to achieve competitive advantage include Strategic Planning, Market Research. Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design. Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of Labor Statistics). Employment in the accommodation and food services industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 million new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual average for 2003, according to the Current Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). The Total Industry Investment is $1,765,000 and the total leveraged resources are $5,900,000. Profit and average room rate at the UK’s chain hotels continued to increase in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income before fixed charges (IBFC) – also known as gross operating profit – rose by 5.6 per cent to  £52.81 per available room. Average room rate increased by 7.4 per cent to  £95.03 in November, a similar rate of growth to the 7.2 per cent achieved during the year so far. In London, profit grew by 7.9 per cent to  £82.19 per available room. London’s hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a new high of  £125.85. The capital outlay needed for starting up the operation in this industry is huge ($60 – $70 million), since the leasing expenses and the taxes are high. The capital